Growing Momentum in Coil Coatings
Why early engagement around renewable energy curing is building a foundation for future change
Every major shift in technology begins quietly — in early conversations, shared ideas, and a recognition that the status quo is no longer enough. In coil coating, those conversations are now turning into action.
Across the value chain, there’s a growing sense that renewable energy curing, ideally powered by renewable electricity, represents more than just an efficiency upgrade. It’s a way to fundamentally modernise coil coating in order to reduce emissions, improve productivity, and unlock new opportunities for both established players and emerging entrants.
When we launched the IONOMY™ ecosystem, our goal was simple: to bring together the expertise and collaboration needed to make that transformation real. What’s been remarkable is how quickly the industry has responded.
From steelmakers and coil coaters to system integrators and material-handling specialists, the feedback has been overwhelmingly positive. Customers tell us they welcome a new model — one that doesn’t require them to navigate the transition alone or reconcile competing advice from multiple suppliers.
Of course, change on this scale doesn’t come without questions. Many customers are weighing the upfront cost of new lines or substantial modification of existing ones. Others are focused on how best to integrate new technologies into production systems that are already running at high efficiency. That’s why the IONOMY ecosystem’s flexible, bespoke approach will prove to be so valuable. It helps businesses explore renewable energy curing without disrupting existing operations or risking current performance.
We’ve also seen that while some manufacturers are cautious about changing long-established processes, others are eager to move more quickly. They are motivated by the sustainability and productivity gains that energy curing can deliver.
What we’re hearing is that sustainability is no longer a ‘nice-to-have’; it’s a clear business driver. Customers recognise that adopting cleaner, more efficient processes will help them comply with tightening environmental regulations, meet life cycle assessment (LCA) requirements, and respond to growing demand from end customers for environmentally responsible products.
This dual dynamic — curiosity tempered by pragmatism — is exactly what defines a market in motion. The conversations we’re having are no longer about if energy curing will work, but how to make it fit. This is where momentum begins and builds. Customers are already citing the technology’s speed and throughput benefits, and high-volume coil coating, even seconds saved per line cycle can have a significant impact on efficiency, energy use, and output.
As with any industry-wide transition, education is key. That’s where the IONOMY ecosystem plays a critical role — helping businesses understand what’s possible, what’s proven, and how to make the transition at their own pace.
And the momentum is still building. Each discussion, whether with an integrated steel producer, a job coater, or a potential new entrant, adds another piece to the puzzle.
As more companies join the conversation, the message is clear: the transition to renewable energy curing is no longer an idea waiting to happen. It’s a movement already underway and the IONOMY ecosystem is helping to lead it.
If you’d like to follow how this transformation is unfolding, or explore what it could mean for your own operation, the IONOMY ecosystem is ready to support you. Connect with us to continue the conversation and define the path that fits your business.