AkzoNobel’s ambitions
At AkzoNobel, we’re focused on ensuring that the pioneering paints and coatings we supply today can help safeguard our world far beyond tomorrow. We innovate with and for customers and take a progressive and collaborative role in energizing entire industries to advance towards a more sustainable future.
By using the power of paints and coatings to harness energy, reflect heat, protect surfaces for longer, purify indoor air and reduce drag in ships, for example – we can help customers decrease energy consumption, increase efficiency, lower waste and improve safety, while also being more cost-effective. It’s about finding inventive ways to collectively make a positive contribution to our ever-changing world.
This will be vital in realizing our science-based target of halving our carbon emissions by 2030. It’s one of several ambitions we have for 2030, which also include reaching 50% of revenue from sustainable solutions; achieving 100% circular use of materials; and empowering more than 100,000 people in local communities with new skills.
Our five key drivers
We put particular emphasis and investment into our sustainable solutions, so our game-changing portfolio of innovative products and technologies is always expanding. This is guided by five key drivers.

Lower energy and carbon

Reduce waste

Reduce, reuse and renew

Improve health and well-being

Longer lasting

Health and well-being
How we improve the health and well-being of our employees, customers, end-users and other stakeholders in the communities where we operate. We do this by keeping them safe, healthy and engaged.
Sustainability includes continuously removing materials of concern to improve safety, while maintaining the expected quality.

Chrome free
Europe has been proactive in this way as one of the first regions to remove the use of Cr(VI) anti-corrosion pigments. The Cr-free primers that were developed are now spreading to other parts of the world and continue to be improved and adapted. Find out more about our Chrome Free primers that are available globally.

COOL CHEMISTRY®
Long term durability needs to go hand-in-hand with the gains in energy efficiency that are possible with solar reflective pigments. COOL CHEMISTRY formulations offer the same exceptional resin technology as standard versions, along with the benefits of solar reflective pigmentation.