AkzoNobel brings True Joy™ to coil and extrusion coatings

True Joy is a sunny yellow shade that brings optimism, pride and a splash of vibrant color to the metal architecture and domestic appliances (DA) markets.

Supported by three complementary color palettes to inspire architects, fabricators, and coaters, True Joy is the result of extensive research into the color, design, cultural, economic and social trends that shape our society. These identified a desire to embrace the unknown, celebrate craftsmanship and accept who we are. 

“In this rapidly changing world, it’s easy to feel uncertain about our next steps. But change creates an opportunity for imagination; a chance to create something even better. With our new Color of the Year and supporting palettes, we want to inspire consumers to celebrate their roots and creativity and embrace the optimism of moving forward in their homes and spaces.”
Heleen van Gent, Creative Director of AkzoNobel’s Global Aesthetic Center.

Three color stories were also created around the themes of True Joy. These are designed to help customers in the construction and DA markets looking for on-trend coil and extrusion coatings to help their projects stand out.

This year’s three-color stories are:

• Bold - leave your comfort zone and inject adventure into your home with bright and uplifting colors.
• Human - bring creativity into your home by filling it with unique handmade pieces.
• Proud - embrace your identity and have the confidence to create a home that’s just as unique as you are.
   

These themes make it easy to choose colors and combinations for a timeless look that is also on-trend, especially relevant for applications that last for many years.

AkzoNobel’s high-quality coil and extrusion products like TRINAR™, CERAM-A-STAR™ and POLYDURE™ are widely specified and used for their excellent performance, durability, color and gloss retention. “The company’s in-house global color and technical experts make sure these colors are available in the right products for different jobs. They can also help customers find close-matching and complementary colors from a standard assortment. Our color experts are here to assist you”, adds Bijsterbosch

For more information about our Color of the Year 2025, visit Color of the Year 2025 | AkzoNobel. You can also follow the #TeamJoy #COTY25 #TrueJoy #ShareTheJoy and #JustLeap hashtags on social media.